WOOX announces they have been nominated for the 2026 Gundies Award in “The Most Innovative Brand of the Year” category. Voting is now officially open.
Athlon Outdoors announced the Kershaw Launch 21 as the winner of the 2025 Ballistic’s Best EDC Knives category, an impressive debut for this brand-new division in the annual awards.
WOOX announces they have been nominated for the 2026 Gundies Award in “The Most Innovative Brand of the Year” category. Voting is now officially open.
WOOX Italian-made gunstocks, axes and knives, announces they have partnered with Joel Harris of Harris Global Marketing & Communications. Harris will be the first point of contact between WOOX and the professional media, as well as for all sponsorships, sample products, information and image requests.
Outdoor Edge is expanding its ambassador program and inviting passionate outdoorsmen and women to join. The program is designed to expand the brand’s reach and connect with outdoor enthusiasts, hunters, chefs and content creators who share a love for high-performance gear and the great outdoors.
Outdoor Edge announces the Murray Road Agency as its public relations agency of record. Since 1988, Outdoor Edge has been committed to creating high-quality knives and cutlery products.
Relentless Knives USA announces a strategic partnership with Outdoor Outfitters Group Inc. This new alliance aims to accelerate Relentless Knives’ growth across the key states of Texas, Arkansas, Louisiana, and Oklahoma.
Brownells has announced the death of long-time family patriarch Frank Brownell. Frank was a generous supporter of Knife Rights from its early years. "Frank was a staunch Second Amendment advocate who recognized early on the power of Knife Rights as the Second Front in Defense of the Second Amendment, ”said Knife Rights Founder and Chairman Doug Ritter.
WOOX LLC announces its strategic partnership with Elite Outdoor Sports, one of the leading rep agencies in the hunting and shooting sports industry. This collaboration will expand WOOX’s commercial footprint across key U.S. territories, ensuring more retailers and dealers gain access to the brand’s fast-growing product line.